The Medium is the Message

YouTube is used every day to create messages for audiences across the globe. While the videos themselves contain messages, we need to pause and consider what the medium is saying.

"The medium is the message" -Marshall McLuhan

Marshall McLuhan states that "the medium is the message." YouTube began on February 14th, 2005. That is ten years almost to the day, and during those ten years we have seen YouTube continually growing and expanding.

If YouTube is the medium, what is the message? The message is similar to the following: YouTube is available to audiences at any time of the day or night. The audience controls the viewing. Whether you're watching videos for entertainment:




Or to watch funny animal videos:







Or to keep up with world events:





The message is control.